-Technical information: describe the purposes , techniques
and conventions that your music video will attempt to achieve
and use.
-Financial information: List the elements of your production
and editing that would cost money in a professional context such
as clearance to use song, actors , equipment hire etc. and state
if these elements are actually funded by someone else (e.g
Exported from myBTEC on 25-Nov-19 Page 3 of 7
college media department budget for cameras etc.)
Monday 2 December 2019
music production video proposal
Nav's 'Held me down' is a hit song which rose to fame because NAV talks about a girl who would take care of him before he was famous. Much of NAV’s music details his rise to fame and he reflects on his old life, before the fame. This is what he means by “way before I found my sound.” The music video listeners will be people in their teens, so the video will need to be clear and not explicit. The colours of the video will be a bit darker as it is a song that gives the listener a sad vibe, plus there will be usage of more happy in lines that he is talking about his old girlfriend as he was happy back then; it will show the contrast and the moral of ''having money doesn't bring happiness''.
The purposes my video will try to achieve are, to be long enough, to be good enough and to give the viewer a nice 3-minute experience. Throughout the video clip I want to use a lot of props and so that the video clip will be very eye-catching and interesting. I am not a boring person; I hate watching video clips that only show the artist singing and a few shots of him doing other stuff. On the other hand, I love the culture of editing and I also love the use of these editing softwares so I will try to edit my video in the best way possible.
The use of video editing software will be needed and since there is not any free software, I believe that I could do a 30-day subscription to Adobe Premiere for £16.99. In order for the video to look professional,clean and clear, I would need a camera with high quality but since I have an Phone I could use my phone. I would definitely need a huge black screen for background but a 3 metre black cloth only cost £20 . Some ways of saving cost would be by using old stuff, hidden at my garage. For example. I already have some LED lights with black, red and blue colours, which can obviously be a gigantic assistance on the video-clip shoot as lights can help adjust the colours of the video clip and make it more clear. Also, I have old props which can be used, like a cart, a basketball hoop, and some fireworks. These will only be needed for the aesthetics but they would sure be a great addition.
The purposes my video will try to achieve are, to be long enough, to be good enough and to give the viewer a nice 3-minute experience. Throughout the video clip I want to use a lot of props and so that the video clip will be very eye-catching and interesting. I am not a boring person; I hate watching video clips that only show the artist singing and a few shots of him doing other stuff. On the other hand, I love the culture of editing and I also love the use of these editing softwares so I will try to edit my video in the best way possible.
The use of video editing software will be needed and since there is not any free software, I believe that I could do a 30-day subscription to Adobe Premiere for £16.99. In order for the video to look professional,clean and clear, I would need a camera with high quality but since I have an Phone I could use my phone. I would definitely need a huge black screen for background but a 3 metre black cloth only cost £20 . Some ways of saving cost would be by using old stuff, hidden at my garage. For example. I already have some LED lights with black, red and blue colours, which can obviously be a gigantic assistance on the video-clip shoot as lights can help adjust the colours of the video clip and make it more clear. Also, I have old props which can be used, like a cart, a basketball hoop, and some fireworks. These will only be needed for the aesthetics but they would sure be a great addition.
INITIAL RESPONSE - nav - held me down
Genre: rnb, trap
Style: Chill rap with signs of rnb and singing.
Length: 3 minutes 49 seconds
Pace - Quick beat, Nav is of Indian origin so he has said that he likes singing quick like Punjabi's do.
Meaning- Nav is rapping about his struggles with relationships and mental health.
Imagery:
Semiotics:
Style: Chill rap with signs of rnb and singing.
Length: 3 minutes 49 seconds
Pace - Quick beat, Nav is of Indian origin so he has said that he likes singing quick like Punjabi's do.
Meaning- Nav is rapping about his struggles with relationships and mental health.
Imagery:
Semiotics:
Friday 15 November 2019
SCRIPT
Video clips nowadays have a significant role in the industry. Although now everything is digital, music videos are the cherry on the cake. Video clips can hugely help an artist get discovered and increase his general reputation. For example,
1.Stuck in the Sound is a French indie pop band that was formed in 2002. The band has several albums and a lot of successful songs in recent years.
Their song named ''Let's Go'' is a song about not having to be in a relationship in order to find joy in life. The animated video clip eye-catches the viewer straight-away as the bright red and purple colours make it look like a happy-ending romantic short film. In Contrast, the man on the video is first presented as a very focused and ambitious man; his only focus? reaching the moon! ''Girl I found my way out'' is a lyric that best describes the man's relationship status. He didn't let anything stop him from his moon landing, neither family nor romance. Although, during the final stages of the video the man can be seen in his rocketship trying to find the woman who was seen on his ship's TV. He did the undoable, climbed over airplanes,went space-surfing on a keg just to find out that it was not a woman, but a man. The moral of the video is to not let dreams get ahead of you too much, a balanced life is what a person needs. On the other hand, the two men can be seen playing video games and enjoying each other's company so you can question the need of relationship in someone's life. The use of animation in this video highlights the fact that ____________
2. https://www.youtube.com/watch?v=pRpeEdMmmQ0
'This Time For Africa' or 'Waka Waka' is a promotional video clip sung by Shakira! The World Cup is by far the most important football venue and in order to attract a lot of people on something, it needs to be eye-catching. The 'it' is the World Cup and with Shakira being one of the hottest artists in the world they decide to give her a chance, which they obviously did not regret! With more than 2.5 billion views as by November of 2019 and the video clip containing the likes of a lot of famous footballer it surely has to be one of the greatest video clips of all time. The video starts off the crucial moment where Italy won the 2006 World Cup and then goes on to show some sneak peeks of clips taken from older World Cup venues. When Shakira is shown singing the refrain, her with a dozen of people behind her start dancing and moving their hands from left to right and then front. We can see in the video that there is every race shown so it also promotes a message for anti-racism in football and how racism should not be shared; linking it to UEFA's anti racism campaign. The video clip keeps changing every 6-12 seconds from a football clip to Shakira and people dancing. Although, as the video goes, more people start joining Shakira. In addition this shows how being an optimistic person and enjoying life at its most can assist you in being more likeable and a enjoyable person.
3.https://www.youtube.com/watch?v=o1YYh9AvxA8
Gangnam Style
Psy was and is one of the most known artists from South Korea. His worldwide hit 'Gangnam Style' became the most viewed video on youtube vey quick and his success doesn't just stop there. After that, his hit 'gentleman' peaked at #3 in america but it wasn't as successful as Gangnam style which went platinum 45 times in 14 countries.
The video starts out with Psy, who is lounging at what looks like a sandy beach, under a sun umbrella and holding a cold drink, but the camera zooms out to reveal he is actually at a playground.The video then alternates between the playground, where a boy (Hwang Min-woo) dances next to him; and a row of horses in stalls, where Psy performs his signature "invisible horse dance"As Psy (and two girls) walk through a parking garage, they are pelted by pieces of newspaper, trash, and snow. At a sauna, he rests his head on a man's shoulder, dressed in blue, while another man covered in tattoos is stretching. He then sings in front of two men playing Janggi (Korean chess), dances with a woman at a tennis court, and bounces around on a tour bus of seniors. The scenes alternate quickly until there is an explosion near the chess players, causing them to dive off the bench. Psy immediately walks towards the camera, pointing and shouting "Oppan Gangnam Style". The chorus starts as he and some dancers perform at a horse stable. He dances as two women walk backwards. He dances at the tennis court, a carousel, and the tour bus. He shuffles into an outdoor yoga session and on a boat. The camera zooms in on a woman's butt, then shows Psy "yelling" at it.
Psy and Noh Hong-chul in the elevator scene in the music video of "Gangnam Style".The chorus ends and he is seen at a parking lot, where Psy is approached by a man (Yoo Jae-suk) in a yellow suit who steps out of a red Mercedes-Benz S and immediately they have a dance battle. He then appears in an elevator underneath a man (Noh Hong-Chul) who is straddling him and thrusting his pelvis. The man in the yellow suit then gets in his car and leaves. The camera pans and it shows Psy in the subway station, where he boards the train and notices an attractive young woman (Hyuna) dancing. At one of the train stops, he approaches the girl in slow motion, and she does the same. They start to embrace. He then tells the girl "Oppan Gangnam Style", and they horse dance along with some others at the train stop, commencing the second chorus. He also surfaces from a spa.[59][60][note 1]Psy sings to the girl at a night club as people in various costumes walk behind them. He raps in a serious tone in an enclosed space, but when he says "You know what I'm saying" the camera zooms out, and it is revealed that he is actually sitting on a toilet with his pants down.[59] Psy and a large group of dancers do the horse dance and strike a final pose. After a brief reprise of the dance duel, Psy says, "Oppan Gangnam style", and the video finishes with a cartoon graphic.
Sunday 3 November 2019
H/W: 3 CLIPS EXPLAINED // script
21 Savage - a lot feat. J Cole
21 Savage's ''i am > i was'' is considered to be one of the best all-around albums of 2018.
Throughout the video clip, a family reunion in a luxurious mansion is being shown, with shots of his family members and their past troubles with either police, abuse, drugs, trafficking, death and jail. 21 Savage himself, is a man that grew up in some very disturbing neighbourhoods of Atlanta, USA, and has seen and experienced situations that differ from our normal lives
https://www.youtube.com/watch?v=52Gg9CqhbP8&list=PLwTjmRzpJtr_dJFB8vhSeXhztActJN9u7
Throughout the video clip, a family reunion in a luxurious mansion is being shown, with shots of his family members and their past troubles with either police, abuse, drugs, trafficking, death and jail. 21 Savage himself, is a man that grew up in some very disturbing neighbourhoods of Atlanta, USA, and has seen and experienced situations that differ from our normal lives
https://www.youtube.com/watch?v=52Gg9CqhbP8&list=PLwTjmRzpJtr_dJFB8vhSeXhztActJN9u7
Stuck in the Sound - Let's Go
. Stuck in the Sound is a French indie pop band that was formed in 2002. The band has several albums and a lot of successful songs in recent years.
Their song named ''Let's Go'' is a song about not having to be in a relationship in order to find joy in life. The animated video clip eye-catches the viewer straight-away as the bright red and purple colours make it look like a happy-ending romantic short film. In Contrast, the man on the video is first presented as a very focused and ambitious man; his only focus? reaching the moon! ''Girl I found my way out'' is a lyric that best describes the man's relationship status. He didn't let anything stop him from his moon landing, neither family nor romance. Although, during the final stages of the video the man can be seen in his rocketship trying to find the woman who was seen on his ship's TV. He did the undoable, climbed over airplanes,went space-surfing on a keg just to fnd out that it was not a woman, but a man. The moral of the video is to not let dreams get ahead of you too much, a balanced life is what a person needs. On the other hand, the two men can be seen playing video games and enoying each other's company so you can question the need of relationship in someone's life.
Their song named ''Let's Go'' is a song about not having to be in a relationship in order to find joy in life. The animated video clip eye-catches the viewer straight-away as the bright red and purple colours make it look like a happy-ending romantic short film. In Contrast, the man on the video is first presented as a very focused and ambitious man; his only focus? reaching the moon! ''Girl I found my way out'' is a lyric that best describes the man's relationship status. He didn't let anything stop him from his moon landing, neither family nor romance. Although, during the final stages of the video the man can be seen in his rocketship trying to find the woman who was seen on his ship's TV. He did the undoable, climbed over airplanes,went space-surfing on a keg just to fnd out that it was not a woman, but a man. The moral of the video is to not let dreams get ahead of you too much, a balanced life is what a person needs. On the other hand, the two men can be seen playing video games and enoying each other's company so you can question the need of relationship in someone's life.
Tuesday 24 September 2019
Essay on Music videos.
Music videos were first introduced to the world
in the early 20th century. They were first named talkies or soundies. In the
last century we have seen a massive progress in the video music industry!
Nowadays, music videos are not just 3 minutes of an artist
singing, music videos have increasingly advanced with tons of different styles
and unique directors!
Basically, music videos are short films with a
concept and an artist's music playing in the background. Music videos are very
popular nowadays as they hugely boost an artist's record sales and these videos
help the artist be closer to his fans. In addition, music videos are very often
created for promotional or sponsor purposes.
During the 50's, Tony Bennett claimed that he
produced "the first music video" when he was filmed walking along the
Serpentine in Hyde Park, London in 1956, with the resulting clip being set to
his recording of the song "Stranger in Paradise". The clip was sent
to UK and US television stations and aired on shows including Dick Clark's
American Bandstand! Although, in the mid-40's, Louis Jordan, a famous singer,
created short films for some of his song which included of people acting and
dancing frantically! (See below)
As the years passed, music videos became even more
relevant, artistic and extremely professional! There is not 1 artist signed to
a label that has never done a music video clip. Nowadays, music videos help in
the making of an artist; and not only. Hundreds of people are needed to make a
video clip; For example, directors, scriptwriters,make-up technicians, costume
designers and these are just a few on top of my head.
For the past decade, music videos have become very
futuristic ande aesthetic with loads of of them having hidden meanings. In
addition, a large amount of artists use their video clips to ''throw shade'' at
other artists without having to 'namedrop' them!
For example, one of the most abstract music videos of the past decade, is
Kanye West's 'Famous'. The use of wax figures for Taylor Swift, Donald
Trump and others has been considered as a hugely provocative move. I am 100%
sure that at least 70% of the millenials would agree with the fact that Kanye
is the most influential person of the decade due to his professionalism and his
exasperating lyrics and music videos!
Friday 20 September 2019
Explanation of 5 music videos.
1. Mac Miller - My Favourite Part (feat. Ariana Grande)
https://www.youtube.com/watch?v=J_8xCOSekog
Mac Miller was arguably one of the greatest talents of the past decade. The now deceased ,Pittsburgh-born rapper, rose to popularity in 2010 with his mixtape '' K.I.D.S.'' Mac Miller had a known addiction to substances like promethazine, lean and Xanax; 'accidental overdose' was the reason to his death.
Ariana Grande, a know figure due to her roles in Nickelodeon's ' Victorious ' is one of the most influential and talented woman of the decade. The song was made when Mac and Ariana started dating, in mid-2016. The song's genre is soul.
In the video, Grande enters her apartment complex in pouring rain and is helped by Miller when she drops her groceries. They enter their rooms and gaze at the wall that separates them, while reeling over their emotions for each other. After rain leaks inside, Miller visits Grande and she pulls him into her room.
2. The Weeknd - Starboy
https://www.youtube.com/watch?v=34Na4j8AVgA
Abel Makkonen Tesfaye is one of the most known RnB artists in the world. The Canadian, with Ethiopian roots, singer made a name for himself in 2013 when he released his first mixtape titled ' Kiss Land'. Even though he grew up in a rough environment,where his dad was absent and he tried drugs from just the age of 11; The Weeknd has managed to become one of the world's best-selling artists; selling more than 100 million records.
In the video, a man in a black ski mask and diamond-encrusted cross is sitting across from The Weeknd, who is zip tied to the chair. The figure then kills The Weeknd by asphyxiating him with a plastic bag. The figure is revealed to be the Starboy incarnation of The Weeknd – his other self represented his Beauty Behind the Madness era. He then walks through a house full of awards that he's received, as well as a portrait of Daft Punk and a panther. He comes upon a large glowing red neon cross, which he grabs and uses to destroy various evidence and history of his older self, including numerous trophies, posters and a crystal chandelier, before setting fire to the closet. Walking through the garage, he passes several luxury automobiles, deciding on a McLaren P1 and drives off with a cat in the passenger seat, which transforms into a panther as he rides off on Mulholland Drive. The video features product placement from clothing company PUMA.The music genre is RnB.
3. Bad Company - Rock 'n' Roll Fantasy
https://www.youtube.com/watch?v=Wp6UBRv9rug
The type of this music video is a 'Performance Music Video'. The award-winning band recorded their live video on stage in a show in their world tour. The song has since been ranked at number 9 of their top 10 songs of all time.
4. Travis Scott - Sicko Mode feat Drake
https://www.youtube.com/watch?v=6ONRf7h3Mdk
The music video for "Sicko Mode" was directed by Dave Meyers and Travis Scott. It was released on October 19, 2018. The video starts off with Scott's red head on a building while a camera zooms into it, and cuts to the next scene of people getting back into some multi-colored houses. Following scenes show Drake walking a dog while being burned by an eclipse and Scott riding a horse. The video ends with Drake and Scott walking away.
Travis Scot, born Jacques Berman Webster, rose to fame in late 2015 with his mixtape called ' Rodeo' which included the Billboard hit ' Antidote ' . Since then he only went upwards becoming one of the best selling artists in the world. The type of song is rap./
5. Camila Cabello - Liar
https://www.youtube.com/watch?v=KsDZix4ZSlU
For the six-minute romp, the pop star reunites with director Dave Meyers, who also helmed the video for ‘Señorita’, Cabello’s collaboration with Shawn Mendes. The hilariously absurd video opens on the pop star pretending to enjoy a meal with a smooth-talking, materialistic date. The meal ends abruptly when disaster strikes, and Cabello jerks awake from what turned out was just a nightmare.
This new pop song coulb become the next winter hit.
https://www.youtube.com/watch?v=J_8xCOSekog
Mac Miller was arguably one of the greatest talents of the past decade. The now deceased ,Pittsburgh-born rapper, rose to popularity in 2010 with his mixtape '' K.I.D.S.'' Mac Miller had a known addiction to substances like promethazine, lean and Xanax; 'accidental overdose' was the reason to his death.
Ariana Grande, a know figure due to her roles in Nickelodeon's ' Victorious ' is one of the most influential and talented woman of the decade. The song was made when Mac and Ariana started dating, in mid-2016. The song's genre is soul.
In the video, Grande enters her apartment complex in pouring rain and is helped by Miller when she drops her groceries. They enter their rooms and gaze at the wall that separates them, while reeling over their emotions for each other. After rain leaks inside, Miller visits Grande and she pulls him into her room.
2. The Weeknd - Starboy
https://www.youtube.com/watch?v=34Na4j8AVgA
Abel Makkonen Tesfaye is one of the most known RnB artists in the world. The Canadian, with Ethiopian roots, singer made a name for himself in 2013 when he released his first mixtape titled ' Kiss Land'. Even though he grew up in a rough environment,where his dad was absent and he tried drugs from just the age of 11; The Weeknd has managed to become one of the world's best-selling artists; selling more than 100 million records.
In the video, a man in a black ski mask and diamond-encrusted cross is sitting across from The Weeknd, who is zip tied to the chair. The figure then kills The Weeknd by asphyxiating him with a plastic bag. The figure is revealed to be the Starboy incarnation of The Weeknd – his other self represented his Beauty Behind the Madness era. He then walks through a house full of awards that he's received, as well as a portrait of Daft Punk and a panther. He comes upon a large glowing red neon cross, which he grabs and uses to destroy various evidence and history of his older self, including numerous trophies, posters and a crystal chandelier, before setting fire to the closet. Walking through the garage, he passes several luxury automobiles, deciding on a McLaren P1 and drives off with a cat in the passenger seat, which transforms into a panther as he rides off on Mulholland Drive. The video features product placement from clothing company PUMA.The music genre is RnB.
3. Bad Company - Rock 'n' Roll Fantasy
https://www.youtube.com/watch?v=Wp6UBRv9rug
The type of this music video is a 'Performance Music Video'. The award-winning band recorded their live video on stage in a show in their world tour. The song has since been ranked at number 9 of their top 10 songs of all time.
4. Travis Scott - Sicko Mode feat Drake
https://www.youtube.com/watch?v=6ONRf7h3Mdk
The music video for "Sicko Mode" was directed by Dave Meyers and Travis Scott. It was released on October 19, 2018. The video starts off with Scott's red head on a building while a camera zooms into it, and cuts to the next scene of people getting back into some multi-colored houses. Following scenes show Drake walking a dog while being burned by an eclipse and Scott riding a horse. The video ends with Drake and Scott walking away.
Travis Scot, born Jacques Berman Webster, rose to fame in late 2015 with his mixtape called ' Rodeo' which included the Billboard hit ' Antidote ' . Since then he only went upwards becoming one of the best selling artists in the world. The type of song is rap./
5. Camila Cabello - Liar
https://www.youtube.com/watch?v=KsDZix4ZSlU
For the six-minute romp, the pop star reunites with director Dave Meyers, who also helmed the video for ‘Señorita’, Cabello’s collaboration with Shawn Mendes. The hilariously absurd video opens on the pop star pretending to enjoy a meal with a smooth-talking, materialistic date. The meal ends abruptly when disaster strikes, and Cabello jerks awake from what turned out was just a nightmare.
This new pop song coulb become the next winter hit.
Style of music videos
In concert: Guns N' Roses - Paradise City
Animation: Lil Nas X - Panini ft. Dababy
Interpretative: The Lonely Island - I'm On A Boat ft. T-Pain
Impressionist:
Pastiche:
Animation: Lil Nas X - Panini ft. Dababy
Interpretative: The Lonely Island - I'm On A Boat ft. T-Pain
Impressionist:
Pastiche:
Tuesday 10 September 2019
History of music videos.
In the middle of 1894, Edward Marks and Joe Stern, two music publishers, came up with the idea of illustrated music videos. They hired George Thomas, an electrician to assist them and take many still pictures so that they could add them together and join them so that it would be illustrated and make it seem real. This was an idea which paved the way for many other production companies to start releasing something more than just the music; release entertainment!
On the second quarter of the century, from 1926 to 1959, Warner Bros created and used the 'Vitaphone', a sound film system used for feature films and nearly 1,000 short subjects ! It would help in editing and shooting films and musical short films. Musical short films consisted of artists singing their songs, in sync with the official recording of their song.Musical films were another important precursor to music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s.
Monday 9 September 2019
Inspirational music videos.
80's.
Grandmaster Flash & The Furious Five - The Messagehttps://www.youtube.com/watch?v=PobrSpMwKk4
'The Message' is on of the most influential songs of the 80's decade and
also the rap and Afro-American community.
Grandmaster's upbringing grew his hunger and egoism; so the only option he had, was to succeed.
In the music video, poverty, violence, abuse and drug-use are portrayed in order to spread the image of the hood so the world can open their eyes and see how hard life is for an Afro-American!
00's
Andre 3000 - Hey Ya!
https://www.youtube.com/watch?v=PWgvGjAhvIw
Andre 3000 is considered to be one of rap's greatest ; if not the best!
While making 'Hey Ya' ,(which is his biggest hit, topping the American charts for 9 weeks and winning him 11 awards!) Andre 300 had already thought of the process and the content of the video clip and he has previously shared that 'he was very excited about that song'! In the video clip, Andre 3000 and the rest of his band can be seen wearing green clothing which symbolises life and energy, something that was required for the shooting of this video clip as Andre was dancing the whole time!
10's
Travis Scott - SICKO MODE feat Drake.
https://www.youtube.com/watch?v=6ONRf7h3MdkTravis Scott and Drake are arguably the best artists of the past 5 years and their collaboration on Travis Scott album 'Astroworld' was obviously going to be a hit! The music video contains of many women and other factors that state the 'rich life'. Although in some parts, some lyrics and shots do show that the rich life is suitable for everyone as there are many models out in the street showing that Travis does not even care about them; or when Drake says 'Pass this to my daughter, I'ma show her what it took'
00's
Andre 3000 - Hey Ya!
https://www.youtube.com/watch?v=PWgvGjAhvIw
Andre 3000 is considered to be one of rap's greatest ; if not the best!
While making 'Hey Ya' ,(which is his biggest hit, topping the American charts for 9 weeks and winning him 11 awards!) Andre 300 had already thought of the process and the content of the video clip and he has previously shared that 'he was very excited about that song'! In the video clip, Andre 3000 and the rest of his band can be seen wearing green clothing which symbolises life and energy, something that was required for the shooting of this video clip as Andre was dancing the whole time!
10's
Travis Scott - SICKO MODE feat Drake.
https://www.youtube.com/watch?v=6ONRf7h3MdkTravis Scott and Drake are arguably the best artists of the past 5 years and their collaboration on Travis Scott album 'Astroworld' was obviously going to be a hit! The music video contains of many women and other factors that state the 'rich life'. Although in some parts, some lyrics and shots do show that the rich life is suitable for everyone as there are many models out in the street showing that Travis does not even care about them; or when Drake says 'Pass this to my daughter, I'ma show her what it took'
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