Music videos were first introduced to the world
in the early 20th century. They were first named talkies or soundies. In the
last century we have seen a massive progress in the video music industry!
Nowadays, music videos are not just 3 minutes of an artist
singing, music videos have increasingly advanced with tons of different styles
and unique directors!
Basically, music videos are short films with a
concept and an artist's music playing in the background. Music videos are very
popular nowadays as they hugely boost an artist's record sales and these videos
help the artist be closer to his fans. In addition, music videos are very often
created for promotional or sponsor purposes.
During the 50's, Tony Bennett claimed that he
produced "the first music video" when he was filmed walking along the
Serpentine in Hyde Park, London in 1956, with the resulting clip being set to
his recording of the song "Stranger in Paradise". The clip was sent
to UK and US television stations and aired on shows including Dick Clark's
American Bandstand! Although, in the mid-40's, Louis Jordan, a famous singer,
created short films for some of his song which included of people acting and
dancing frantically! (See below)
As the years passed, music videos became even more
relevant, artistic and extremely professional! There is not 1 artist signed to
a label that has never done a music video clip. Nowadays, music videos help in
the making of an artist; and not only. Hundreds of people are needed to make a
video clip; For example, directors, scriptwriters,make-up technicians, costume
designers and these are just a few on top of my head.
For the past decade, music videos have become very
futuristic ande aesthetic with loads of of them having hidden meanings. In
addition, a large amount of artists use their video clips to ''throw shade'' at
other artists without having to 'namedrop' them!
For example, one of the most abstract music videos of the past decade, is
Kanye West's 'Famous'. The use of wax figures for Taylor Swift, Donald
Trump and others has been considered as a hugely provocative move. I am 100%
sure that at least 70% of the millenials would agree with the fact that Kanye
is the most influential person of the decade due to his professionalism and his
exasperating lyrics and music videos!
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