Nav's 'Held me down' is a hit song which rose to fame because NAV talks about a girl who would take care of him before he was famous. Much of NAV’s music details his rise to fame and he reflects on his old life, before the fame. This is what he means by “way before I found my sound.” The music video listeners will be people in their teens, so the video will need to be clear and not explicit. The colours of the video will be a bit darker as it is a song that gives the listener a sad vibe, plus there will be usage of more happy in lines that he is talking about his old girlfriend as he was happy back then; it will show the contrast and the moral of ''having money doesn't bring happiness''.
The purposes my video will try to achieve are, to be long enough, to be good enough and to give the viewer a nice 3-minute experience. Throughout the video clip I want to use a lot of props and so that the video clip will be very eye-catching and interesting. I am not a boring person; I hate watching video clips that only show the artist singing and a few shots of him doing other stuff. On the other hand, I love the culture of editing and I also love the use of these editing softwares so I will try to edit my video in the best way possible.
The use of video editing software will be needed and since there is not any free software, I believe that I could do a 30-day subscription to Adobe Premiere for £16.99. In order for the video to look professional,clean and clear, I would need a camera with high quality but since I have an Phone I could use my phone. I would definitely need a huge black screen for background but a 3 metre black cloth only cost £20 . Some ways of saving cost would be by using old stuff, hidden at my garage. For example. I already have some LED lights with black, red and blue colours, which can obviously be a gigantic assistance on the video-clip shoot as lights can help adjust the colours of the video clip and make it more clear. Also, I have old props which can be used, like a cart, a basketball hoop, and some fireworks. These will only be needed for the aesthetics but they would sure be a great addition.
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